Refurbished Land were in need of a rebrand as they wanted to promote their brand and get in front of as many customers as possible.
Their previous website was built on the Magento 1 ecommerce framework and the only requirement was that we continued to use Magento albeit the latest version.
During our meetings with Refurbished Land we could see the desire they had for remanufacturing computer and printer parts and to get top brands to customers at a much lower price. The website needed to be clean, modern and showcase all of their products in a clean and concise way.
The end result looks outstanding and sales have increased too.
Start with the Brand
Our project started by creating a new brand. The brand was the most important aspect as it needed to reflect the companies values; Reliability, Environmentally Friendly and Trustworthiness.
The green colours known and loved by Refurbished Land's clientele were kept but deepened in colour to promote their values.
Font changes were introduced to modernise the brand and that matched with the new colours made the logo an eye catching masterpiece.
Out with the old
Everything that was outdated in the previous website was removed and replaced with brand new alternatives.
The old magento system was updated to the latest Magento 2 framework and this increased security throughout the website.
We found new intuitive ways to display all of Refurbished Lands products and categories. Users now report that the website is "incredibly easy to navigate around".
PayPal Express was also introduced to the website so buyers can checkout almost instantly.
Connect the world
The website looks great but as most business owners know, "what is the point of having a great looking website if nobody can find it?"
Media City Way then focused on getting Refurbished Land's products to a global audience. We knew Refurbished Land had a eBay account but this was not fulfilling its potential. To fix this issue we connected their new website to their eBay account and then opened an Amazon account for them. Now the website is configured to sync all products to both these marketplaces automatically.
Gone are the days of uploading products on multiple websites, wasting precious time, now, Refurbished Land's website does it all.
Start a Project with Media City Way
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